TBWA continues its battle against homecooked food for Pedigree

TBWA\ has rolled out a campaign for Pedigree, a packaged dog food brand, to break the belief that what is good for humans should be good for dogs too.“The objective of the campaign is to shake the dog owner out of this autopilot and start questioning the belief that human food is good enough for dogs,” said Nirmalya Sen, COO – North, TBWA\India.