Campaign India Team
Nov 19, 2022

Tata Group to merge all airline brands under Air India

Aims to merge the Vistara brand into Air India by holding a 74.9% stake by March 2024

Tata Group to merge all airline brands under Air India

According to media reports, Tata Group has planned to consolidate four of its airline brands Air India, Vistara, Air India Express, and AirAsia India, under Air India. 

 

The airline brand was taken over by Tata earlier this year in January 2022 and is now known as Tata Air India after it won the bid from its competitors in October last year by investing USD 2.4 billion. 

 

Reports claim that Tata and SIA have agreed to merge Vistara into Air India by March 2024. After the merger, Tata will hold a 74.9% stake, and SIA will have the remaining 25.1% stake. 

 

Prior to this, Indian Express reported that AirAsia India was merged to become Air India Express. This consolidation aims to be completed by the end of 2023. 

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

2 hours ago

Media fragmentation: The unfair opportunity ...

What we call 'media fragmentation' is simply reality catching up with an industry that prefers linear planning templates.

3 hours ago

Media’s year of reset and recalibration

In 2026, the real shift in media will not be about platforms, channels or formats, but how attention is engineered and measured.

3 hours ago

Shark Tank India returns to television, chasing ...

Season five’s TV comeback underscores that reaching its next growth phase will depend on advertisers evolving with audiences, not slicing them into narrow demographics.

5 hours ago

The 2025 Wrap: Top M&A deals

Adland’s holding groups went on a 2025 buying spree, with Omnicom forming the world’s largest agency via IPG, while Publicis and Havas scooped up APAC indies amid a martech and AI boom.