Campaign India Team
Oct 07, 2009

TapRoot wins NGC, Fox History accounts

TapRoot India has won the creative duties for National Geographic Channel and Fox History & Entertainment. There was no pitch involved in the process. The combined size of the businesses is estimated to be around Rs 25-30 crore.

TapRoot wins NGC, Fox History accounts

TapRoot India has won the creative duties for National Geographic Channel and Fox History & Entertainment.

There was no pitch involved in the process. The combined size of the businesses is estimated to be around Rs 25-30 crore.

Santosh Padhi, co-founder and chief creative officer, TapRoot India said, "Both the channels - National Geographic Channel and Fox History & Entertainment - are fantastic brands by themselves. We're really excited about getting an opportunity to work on them. TapRoot India will try to continue the good creative work that the channels have produced globally."

The new businesses add to TapRoot India's existing bag of accounts that include The Times of India, Mumbai Mirror, TOI Crest and Nirma.

Source:
Campaign India

Related Articles

Just Published

11 hours ago

BC Web Wise and MediaDonuts partner to offer ...

MediaDonuts is headquartered in Singapore with offices in 10 countries around the world including India

14 hours ago

For Unilever, pandemic provides new purpose for ...

Over 126 years after William Lever founded the soap brand to aid Cholera-ravaged England, Lifebuoy is returning to its roots as it becomes a billion-Euro brand and mounts a global expansion

15 hours ago

Grey area: Sudhir Nair, founder and CEO, 21N78E ...

Ex-Grey ad folk reminisce about their time at the agency with Grey Group set to fold into AKQA

15 hours ago

Instagram adds updates to branded content capabilities

To help increase transparency, the 'branded content' tag was launched on Reels on 20 November and will begin testing in Live in the 'coming weeks'