Srinivasan Swamy, chairman of the RK Swamy Hansa Group has taken over as chairman and world president of the IAA.
He's the first Indian to hold this post. Swamy takes over the reins from Romania's Felix Tataru. The announcement was made at a board meeting of the IAA in Bucharest, Romania today.
He said, “The IAA is positioned as the ‘Global Compass of Marketing Communications’ and in my role I aim to ensure we walk-the-talk and steer it in the right direction for the industry and its consumers’ greater good. With my able and experienced team, I hope to scale up the operations and image of the IAA in a meaningful manner. Being the first Indian to be bestowed this honour, is not just a personal milestone, but a symbol of the increasing ascendance of India as a leader and a significant player in world advertising and media fora.”
Under Swamy’s leadership, India will play host to the 44th edition of the ‘IAA World Congress’, which is scheduled to be held in Kochi next year.