Advertising Awards
Paul Howell
Sep 19, 2011

Spikes Asia 2011: The keys to creative success in Korea: Cheil's Alex Kwon

Kwon's presentation on Day 1 of Spikes, entitled 'Korea, All the Way: How to survive in the advertising world in Korea', offered a key case study of Cheil's virtual store campaign for retailer Tesco Homeplus

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Birla Opus Calista showcases stain resistance in new campaign

1 Birla Opus Calista showcases stain resistance in new campaign

Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

2 Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

Why Shah Rukh Khan still rules India’s brand universe at 60

3 Why Shah Rukh Khan still rules India’s brand universe at 60

ICC World Cup: Where does women’s cricket stand after historic win?

4 ICC World Cup: Where does women’s cricket stand after historic win?

WPP brings in McKinsey to advise on strategic review

5 WPP brings in McKinsey to advise on strategic review

McCann hits the right note with Hero Splendor’s life symphony

6 McCann hits the right note with Hero Splendor’s life symphony

Campaign India Digital Crest Awards 2025: BBDO, Ariel take top honours

7 Campaign India Digital Crest Awards 2025: BBDO, Ariel take top honours

Why almost every brand you know apologised

8 Why almost every brand you know apologised

Why MMA’s Moneka Khurana feels it’s time to retire the CMO title

9 Why MMA’s Moneka Khurana feels it’s time to retire the CMO title

Can movies move the needle on child trafficking?

10 Can movies move the needle on child trafficking?

Related Articles

Schedule announced for Goafest 2011 Advertising Conclave
Advertising
Apr 06, 2011
Campaign India Team

Schedule announced for Goafest 2011 Advertising ...

Just Published

Why leaders must rethink how they conduct layoffs
Advertising
2 hours ago
Upasana Raina

Why leaders must rethink how they conduct layoffs

With advertising holdcos restructuring, HR heads and even CEOs need to hesitate before outsourcing these conversations to tech.

FutureBrand global CEO Nick Sykes and executive team exit
Advertising
3 hours ago
Charlotte Rawlings

FutureBrand global CEO Nick Sykes and executive ...

FutureBrand will now report to McCann’s local offices instead of McCann Worldgroup.

Can Ellerton & Co’s cross-border PR corridor redefine Asia’s communications playbook?
PR
3 hours ago
Vinita Bhatia

Can Ellerton & Co’s cross-border PR corridor ...

As the agency plants its flag in India, its founder and India head share the strategy behind its ‘Greater Southeast Asia’ ambition

Akshar Yoga unveils national breathing initiative for lung health
Advertising
4 hours ago
Campaign India Team

Akshar Yoga unveils national breathing initiative ...

A new campaign from Akshar Yoga Kendraa encourages citizens to adopt short daily breathwork practices amid worsening air-quality conditions.