Sidharth Malhotra for Movado

Movado has announced the appointment of Sidharth Malhotra as brand ambassador. Malhotra will be a part of the Swiss watch brand's global campaign campaign, which is to be released shortly.

 

Movado means ‘always in motion’, and aims to showcase the same in this campaign with Malhotra.

 

Xavier Gauderlot, president international, Movado Group, “We are excited to announce our partnership with Sidharth Malhotra. He is the perfect balance of classic and contemporary which forms the very foundation of Movado. The campaign has been curated to showcase Movado’s exquisite heritage and to appeal to our consumers who are watch aficionados.”