Sheel Saket has joined ITSA as executive producer. He was formerly vice president at Euro RSCG Delhi.
Saket said, “I am a great fan of Emmanuel’s integrated approach to work. I absolutely loved the Me and Maggi case study, and his ‘Every trip has a purpose’ for Cleartrip has been an inspiration. When he shared the idea behind ITSA I just had to be part of it.”
Emmanuel Upputuru, founder, ITSA, said, “I had worked with Sheel before. He belongs to a rare species. To begin with, he is not your regular account managment guy. He actually is more creative than many people in the so-called creative departments in the agencies. And what I absolutely love about him is, ask him if something is possible, he will tell you ten different ways it can be done. ITSA’s core team is now complete - with human strategy, innovative ideas, award winning craft and implementation skills in this team.”
Anirban Mozumdar, chief strategy officer, said, “As we begin to do our projects and sign on clients, Sheel’s resourcefulness and ability to deliver solutions is going to be an indispensable, must-have asset for us. We believe Sheel will add great value to relationships and help us collaborate to execute and deliver our brand innovations and campaigns.”
ITSA was launched in July this year, with the stated intent of nurturing innovation.