Sagar Boke quits Tata Consumer Products

Joined the company in May 2019

Oct 06, 2022 02:06:00 PM | Article | Campaign India Team

Sagar Boke has stepped down from his role as head - customer and shopper marketing - foods and beverages at Tata Consumer Products. 
 
He added a LinkedIn post to reflect this move. 
 
Boke joined the company in May 2019.
 
Prior to this, he was working with Tata Chemicals as head of marketing - consumer products business and business head - spices.
 
His post read:
 
After seven memorable years at Tata Consumer Products and Tata Chemicals, it’s time to say goodbye! These seven years have been one of the most exciting and satisfying times in my career, for the challenges and opportunities that they provided. Opportunity to launch and build the ‘Tata Sampann’ brand. A rare opportunity to create a brand, rarer to build one based on an authentic purpose. Opportunity to build the ‘Shopper Marketing’ vertical for Tata Consumer Products . With a disruptive growth in distribution (3x in 18 months), shopper marketing built go-to- market strategies to convert reach into revenue. By improving productivity, building channel loyalty and optimising trade spends. Opportunity and freedom to build teams from scratch, at both Tata Chemicals and TCPL. Valuable learnings in building a passionate tribe and fuelling their passion as the leader. Thank you , Tata Chemicals and Tata Consumer Products for all of this and more. I couldn’t have asked for more! Grateful to the entire team and best wishes to soar high. Off to another very exciting opportunity. Will share the details soon.
 
With over 20 years of experience, he has also worked with companies like Dabur India, Godrej Consumer Products and Cavin Kare, among others.