Reliance has unveiled Jio Creative Labs. The agency works with a set of clients which includes Reliance Jio and Reliance Retail and also with the Government, Private and Public Sector.
The agency was set up by Aditya Bhat in 2011 and was called Business of Ideas. In 2016 it merged with Reliance as its advertising and marketing arm as Jio Studios.
Parallelly, the name was also used by Reliance for their films division. To avoid confusion, Reliance decided to demarcate the advertising and marketing arm to have an individual identity and rebranded it as – Jio Creative Labs. The Logo of the same is launched today. Jio Studios continues to be the films arm.
Aditya Bhat, head, Jio Creative Labs, said, “Jio Creative Labs is a name that has the right philosophy behind it and the Jio brand team have outdone themselves with a logo that represents that philosophy in a visually exciting manner. That being said, nothing much changes in our ideology, the teams remain the same, the work remains the same, and now with these new beginnings, the passion and zeal is multiplied tenfold.”