Rediffusion has announced the elevation of Virendra Tivrekar as the head of Design Studios.
In his new role, he aims to combine design and technology to curate SaaS offerings for clients. He was previously executive creative director.
Tivrekar will be based in Mumbai.
Sandeep Goyal, managing director, Rediffusion, said, "We are in the process of creating a number of new and interesting products that combine design and technology. Viru and his team have already started work on some design products that will be sold as SaaS offerings. We plan to take Rediffusion Design Studio to a much higher profile."
Pramod Sharma, national creative director, Rediffusion, said, “I am really happy to welcome Virendra Tivrekar to Rediffusion. He will, I am sure, provide stellar leadership to Rediffusion Design Studios. Joining Virendra is an equally talented team of Ajit Rakhade, Rohan Parab, Arif Khan and Akash Sharma – all of whom are top-notch designers. Together, they will deliver magic."
Tivrekar added, “Rediffusion is transforming as an agency. And I am happy to be back. The design studio assignment is both challenging and exciting. With my new team, I am hoping to create some very good work that will make the industry sit up."