Publicis Worldwide India appoints Pratheeb Ravi and Srijan Shukla as creative heads

Their last stints were with Ogilvy

Oct 13, 2022 09:38:00 AM | Article | Campaign India Team

(Clockwise from bottom left: Pratheeb Ravi, Oindriya Roy, Paritosh Srivastava and Srijan Shukla.)
Publicis Worldwide India has announced the appointments of Pratheeb Ravi and Srijan Shukla as creative heads. 
The duo will be based in Mumbai. Both of them were working with Ogilvy as group creative directors prior to this move. 
Paritosh Srivastava, CEO, L&K Saatchi & Saatchi and Publicis Worldwide India, said, “Publicis Worldwide India has created some memorable campaigns over the years for many brands like Zee, Nerolac, Škoda, Heineken, HDFC MF, Maggi, Maruti and many more. Creative leadership at PWW has always been highly respected and admired. To fill such big shoes we couldn’t have brought better people and talent than Srijan and Pratheeb. They are an ideal team to take the legacy forward and keep telling amazing stories for our wonderful clients.”
Oindrila Roy, MD, Publicis Worldwide India, said, “We are lucky to have Srijan and Pratheeb, a duo who have a rich body of work and are still hungry to do a lot more. Publicis Worldwide India has a rich heritage of creativity and they are perfect for taking the legacy forward and establishing the agency as one of the most powerful creative outfits in the industry.”
In a joint statement, Ravi and Shukla said, “We are excited to begin this journey with a bunch of incredibly talented and hard-working people with an irresistible creative energy. The goal will be to align with the vision that Paritosh and the team have set for the agency and put out work that will blend creativity, technology, data and culture to create truly unique solutions for our clients. We also want to create a space where creative talent can come and express themselves freely.”
Ravi has also worked with Lowe and Contract Advertising. Shukla's career includes stints with DDB Mudra, Leo Burnett and Tilt Brand Solutions.