The PR Awards have been running globally for more than two decades and celebrate outstanding, inspired and successful campaigns, as well as individuals and companies in the communications industry.
The PR Awards are an opportunity for leading communicators and agencies in India to showcase the best strategies and achievements that have been transforming businesses and brands.
The jury will be led by leading corporate communications professionals. The judges will ensure that entries are reviewed according to the demanding set of criteria.
Automotive and transportation
This award recognises work of PR in the automotive and transport sector, including car manufacturers, trade bodies, or work that includes campaigns aimed at customers relating to transport and automotive services, initiatives, and products.
This category recognises the campaign/project that uses PR strategies to improve e-commerce reach to drive business growth and increase brand, product and/or service awareness.
Health and wellness
This award recognises an event that promotes health, work-life balance and overall wellness, that increases brand awareness and increases customer engagement which inspires and educates in cultivating better health and well-being
Best use of virtual platforms (B2B)
This category aimed at B2B audience recognises the most innovative and strategic use of virtual platforms that demonstrates effective communication, engagement, and the use of smart technological choices along with great content and creative experience design to achieve results that meet or exceed business objectives.
Best use of virtual platforms (B2C)
This category aimed at B2C audience recognises the most innovative and strategic use of virtual platforms that demonstrates effective communication, engagement, and the use of smart technological choices along with great content and creative experience design to achieve results that meet or exceed business objectives.
Best Video story-telling
This category recognises storytelling for product, service or organisation that made the best use of video, production values, business impact, multi-channel, shares/likes. This is a great category for brands/agencies, individual/independent producers, and production houses.
Post-pandemic recovery (Covid-19)
It also recognises the best campaign, event or product launch that reflects a clear business turnaround that resulted from the coronavirus pandemic.
Public health (Covid-19)
This category recognises best campaign, event or strategy that improved effectiveness of Covid containment: vaccination campaigns, work-from-home strategy that had some impact on containment of the spread of the virus, public or internal education campaign that leads to greater awareness, understanding or containment of the risks associated with or arising from Covid-19.
Best culture of the year
This award recognises the agency that demonstrates a distinctive and passionate working culture in line with the company’s vision and values. The best culture fosters collaboration — inspiring others and creating a place that helps to attract and recruit talent – and ultimately business growth. Entrants should demonstrate how the agency cultivates a culture to drive forward thinking and challenges conventions.
Diversity & Inclusion Company of the Year
This category will recognise companies with the strongest commitment to diversity and inclusion. Companies that are pushing boundaries and shaping their own path. Judges are looking for examples of activities/initiatives that have helped build diverse teams, create an inclusive work environment, or foster a culture that is inclusive of a diverse audience.
Winners will be announced in October 2022 through an on-ground event in Mumbai.
To enter the awards visit http://www.prawardsindia.com.
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