Campaign India Team
Aug 19, 2016

Pick of the week: Anouk

The brand shows again that 'Bold' needn't be brash, but beautiful

Pick of the week: Anouk
Consistency is working for this brand, and how. 
 
Anouk brought alive the untold pregnancy bias at work with a compelling film earlier. This time, it is a working woman pursuing her career resolutely, even if it means moving to another town leaving her husband behind.

What stands out in both pieces of work is that they touch upon a social reality, with the protagonists, empowered and bold women, standing up for themselves. 
 
We'd love to see a sequel though, in which the protagonist's husband moves to join her.
Source:
Campaign India

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