Publicis Communications has announced that Paritosh Srivastava will lead Publicis Beehive as COO of the agency. Prior to this Sanjit Shastri, who passed away in September 2017 due to cardiac arrest led the agency.
Joshi continues as COO of Publicis Ambience too. He will report to Srija Chatterjee, managing director, Publicis Worldwide India.
Chatterjee said, “Publicis Beehive is what it is because of the relentless drive by Sanjit Shastri, whose untimely demise shocked one and all. Luckily, he has placed the agency on a pedestal that compares it to some of the best in the country. We are excited to have Paritosh Srivastava take over the reins and bring in his dynamism, astute business sense and ability to connect well with clients to drive the next phase of growth for the agency. I wish him all the luck for the role ahead.”
Srivastava said, “I’m honoured to be given the mandate of leading Publicis Beehive. Unfortunately, the void left by my friend Sanjit Shastri is too big to be filled but I’m glad to be stepping in and look forward to further building on the legacy. Beehive is uniquely positioned in the market with its integrated offering and I see a huge potential for it in current business scenario. We have a solid team at Beehive and can expect some great momentum on both new business and work in the months to come.”
Beehive was established in India in 2003 and taken over by Publicis Groupe in 2013.