McCann Worldgroup India has won six metals at the One Show 2014 awards, including four Golds and two Silvers. Gold winners were announced in New York on 9 May.
The agency won three Golds and two Silvers for its ‘Author Headphones’ campaign for Penguin India. The work won Gold under Newspaper (Single), Newspaper (Campaign) and Print Craft (Art Direction) categories in the Advertising competition. Single entries under the campaign won two Silvers in the Collateral (Posters – Single) category.
In the Design competition, the agency bagged another Gold, for its entry ‘Share My Dabba’ for Happy Life Welfare and Dabbawala Foundation. The win came in the ‘Design For The Greater Good’ category.
Also in Design, BBH India won a Bronze for its entry ‘Hydrant’ for client Skoda rapid Leisure in the ‘Broadcast and Moving Image: Animation’ category.
Ogilvy & Mather Mumbai’s entry ‘Hot Wheels Safari Series’ won a Bronze in the Advertising competition, under Collateral (Posters – Single).
Coca-Cola's 'Small World Machines' executed in India and Pakistan, entered by Leo Burnett Sydney and Chicago, also won a Bronze. This was in the Outdoor / Outdoor Installations and Ambient (Single) category.
Best of Show
Volvo Trucks' ‘The Epic Split’ by Swedish advertising agency Forsman & Bodenfors, won Best of Show across Advertising, Interactive and Branded Entertainment disciplines. ‘Project Daniel’ by The Ebeling Group and Not Impossible Labs, and Kikuchi Naruyoshi: Jazz by Hakuhodo, tied for Best in Design.
"Well-conceived and beautifully shot, 'The Epic Split' is precisely the kind of creative work that cannot be pigeonholed into a single discipline," said Kevin Swanepoel, president, The One Club.
Overall, there were 374 winners including 97 Gold Pencil winners, 142 Silver, 134 Bronze and one Green Pencil.
Forsman & Bodenfors also won the Agency of the Year title, while and Dentsu/Tokyo won Design Agency of the Year. Ogilvy Group was named Network of the Year, and Volvo Trucks Client of the Year.
Also read: One Show 2014: Thirty entries from India in the race for Pencils
