Campaign India Team
Aug 18, 2008

O&M celebrates the 20th anniversary of 'Mile Sur Mera Tumhara'

O&M celebrated the 20th anniversary of the legendary campaign Mile Sur Mera Tumhara by organising a poster exhibition on the theme of independence, on August 14. This was organised to pay a tribute to Suresh Mallick, the person behind the campaign. Mile Sur was created on August 15, 1988 to portray national integration.

O&M celebrates the 20th anniversary of 'Mile Sur Mera Tumhara'

O&M celebrated the 20th anniversary of the legendary campaign Mile Sur Mera Tumhara by organising a poster exhibition on the theme of independence, on August 14. This was organised to pay a tribute to Suresh Mallick, the person behind the campaign. Mile Sur was created on August 15, 1988 to portray national integration.

Piyush Pandey (pictured), executive chairman and NCD — India & South Asia, O&M said, "We have orgainsed this to salute Suresh for 20 years of Mile sur. For the poster exhibition, we did not give any brief to our people and it's fantastic to see the passion and the expression of the passion."

"We want the youngsters to understand that the only thing that should guide them is that, 20 years from now, their campaign should run. Tomorrow morning (15 August), Mile sur will be running on Doordarshan along with the Prime Minister's speech. There cannot be a bigger reward than this."

Source:
Campaign India