Nishad Ramachandran, former chief digital officer, Hansa Cequity, has joined Spread as digital and experience partner.
Ramachandran left Hansa in May 2020, after which he co-founded eplants.in, a curator and seller of plants.
Spread is a business design firm.
Sonia Manchanda, founding partner, Spread, said, "Possibilities in redefining and recalibrating human experience are explosive when design strategy and tech innovation integrate. A hybrid reality and place where people play, process ideas, purchase in new ways is evolving rapidly; it is being created in the vast field of the collective human imagination first even as newer and newer building blocks and platforms with incredible capabilities are being put out there by technology. It is the greatest opportunity for radically reimagining the human experience along with a new generation of enlightened creatives and technologists, the new digital natives who truly get this and own it! Technology needs to fall in love with design and Nishad we believe is the ideal sutradhar and person to write this new narrative, to make Spread the catalyst and leader to explode possibilities, and be the new age partner and production house where the future gets created by design - with technology."
Girishraj Nair, co-founder, Spread, said, "The digital/data world could do with design transformation. Nishad with his creative and digital background was a natural fit to lead our efforts in this space by complimenting our strength in strategy, design, film and our capability to design for the metaverse!"
Ramachandran has had stints with iContract, Lintas and Akshar Advertising.