The Integer Group, the promotional, retail and shopper marketing agency that is part of TBWA\India, has announced the appointment of Nazneen Saifuddin as group creative director. She will report to Parixit Bhattachraya, chief creative officer, TBWA\India.
On the appointment, Bhattacharya said, “Nazneen’s expertise in designing effective shopper experiences is exactly what TBWA needed considering Integer India has been growing steadily. The store environment is perhaps the most challenging aspect of creating persuasive communication.”
He added that Saifuddin would lead the creative at Integer.
Saifuddin joins The Integer Group from Kuwait where she worked as an architect and a creative director, specialising in spatial, technical and concept design, informed an official statement. Her retail expertise spans sectors such as hospitality, fashion, corporate and the service sector, it added.
Saifuddin said, “I am looking forward to my journey at Integer, wherein I will have the opportunity to utilise my experience in retail development and combine it with the Indian market needs. The Integer Group’s strong background and understanding of the retail/FMCG sector in India is a great platform to work with in India.”
Ketan Desai, MD, The Integer Group India, said, “Apart from her shopper experience, Nazneen also brings in expertise in retail architecture development and a fresh perspective. We are delighted to have her on board, and we are looking forward to adding that extra dimension to our retail offering.”