Media In-Depth
Campaign India Team
Jan 25, 2010

'Narrower and deeper is the way to be effective': CNBC's Mark Hoffman

Mark Hoffman, president and CEO, CNBC was in Mumbai to celebrate the network’s ten year success story in India. Hoffman is delighted at CNBC TV18’s home run over the past decade and in this exclusive chat with Campaign India, he shares what he thinks of the impact of digital media on business news, what makes CNBC popular but not populist, and how fundamentally strong content can tackle competition from various quarters. Excerpts:

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