MY FM has launched My Connect, its activation arm, to further strengthen its on-ground offerings. The new division will focus on offering clients an engagement and amplification solution to augment their brand communication. The move comes with the aim of strengthening the sales activation of the station, and the team will be led by Satyen Purandare.
My Connect aims to provide "an immersive, interactive and experiential integrated marketing plan applicable to activations, corporate events, conventions, product launches, road shows, concerts as well as MY FM properties like MY Aashiyana."
Harrish M. Bhatia, chief executive officer, 94.3 MY FM, said, "MY CONNECT is a vertical of the D.B. Corp. Ltd., and specialises in providing below the line solutions to existing and new clients. The arm will hence not only provide relevant and innovative information to the client about the market but being a part of a large media group will amplify each and every activity to an enormous scale for a better response.”
Purandare added, “MY CONNECT is looking forward to go all out and handle clients all across the board. This is a flourishing business and I hope to take it to the next level in the shortest possible time."