Campaign India Team
Mar 11, 2013

MMGB: Three gets a pony to moonwalk for 'internetting'

Watch the film created by Wieden & Kennedy London to promote social media sharing

MMGB: Three gets a pony to moonwalk for 'internetting'

Shot against the backdrop of the Shetland Islands, the TV spot for UK telecom player Three follows the story of a stocky little pony. But this is no ordinary Shetland pony. With the scrape of a hoof, and a flick of his Tina Turner-esque mane, he effortlessly moonwalks along to the track ‘Everywhere’ by Fleetwood Mac.

 

The campaign, by Wieden & Kennedy London, aims to show people that sharing clips via social media can build and cement friendships. Blink’s Dougal Wilson directed the 60-second and 30-second spots.

The TV ads will be supported by cinema, outdoor and social media activity. In addition, people can customise their own dancing pony through a web-based app hosted on YouTube that includes eight genres of music and other well-known tracks. Make your Monday less boring with your own pony mashup at http://ThePonyMixer.com.

Source:
Campaign India

Related Articles

Just Published

7 hours ago

Blog: The curious case of 'Gwacheya Gurbaksh’ and ...

The author explains how the case of ‘Gwacheya Gurbaksh’ and the Punjab Police is a learning in the development of social communication, especially for governmental bodies

8 hours ago

Facebook celebrates the ways we're staying ...

Watch the film conceptualised by Droga5 New York

8 hours ago

'Don't exploit coronavirus to promote a brand': Report

Kantar's Barometer India study conducted across 19 cities in the country

11 hours ago

Film industry helps Amitabh Bachchan find his ...

Watch the film produced by Prasoon Pandey and Amitabh Bachchan here