Campaign India Team
Jun 06, 2011

MMGB: Intel 'Visual Life' video

WATCH the new video in the 'Visual Life' campaign by Amsterdam Worldwide, this time around about two wedding photographers in China

MMGB: Intel 'Visual Life' video

Intel has released a film about Kitty and Lala, two wedding photographers with a popular photo blog in China, by Amsterdam Worldwide.

WATCH the video


The film is the second in a series of movies that aim to showcase the second generation Intel Core Processor range and build on Intel's 'visibly smart' marketing strategy.

The stop motion film juxtaposes split screen images of contemporary and traditional China and looks at how technology and creativity help Kitty and Lala's life.

The film can be watched online, through blogs and social media, and will be screened at Intel experiential events. It was art directed by Daniel Peiron and written by Martin Beswick and Gillian Glendinning and Karen Cardy. The film was directed by Qiao Li through The Bag Ladies and the director of photography was Julien Deldyck.

This article first appeared on www.campaignlive.co.uk


 

Source:
Campaign India

Related Articles

Just Published

5 hours ago

Cannes Lions 2025 rocked by multiple controversies ...

A week after the festival closed, São Paulo-based DM9, part of the DDB network, withdrew three award-winning campaigns. Meanwhile, LePub’s New Balance case is under fire for unverifiable claims, and a Budweiser campaign by Africa Creative is facing criticism for skirting music licensing rules.

7 hours ago

Folding logos into logos isn’t leadership

Glassbox Ventures’ founder and CEO instead equates it to a delay dressed as design.

8 hours ago

When wedding cash gets replaced by old phones

Cashify’s ‘Phone Wala Shagun’ campaign turns baraat bling into smartphone slingshots—flipping rituals to spotlight resale as modern value.