Campaign India Team
Jul 08, 2013

MMGB: Honda ‘hands’, Karlstadsbuss

WATCH the ad films created by Widen & Kennedy London, Bulldozer Reclambyra Sweden, respectively

MMGB: Honda ‘hands’, Karlstadsbuss

Start your working week by watching an online film released by Japanese automobile manufacturer, Honda. The film was released to promote its sponsorship of Channel 4 documentaries. Created by Wieden & Kennedy London, the film features a pair of hands playing with pocket-sized versions of Honda’s greatest inventions, from the company’s Isle of Man TT-winning motorbikes to its robot, Asimo, and a solar-panelled concept car. The two-minute spot ends with Honda’s tagline: ‘The power of dreams’. The ad was launched on 3 July and was promoted through social media channels.

From the power of dreams to a flight (or rather bus ride) of fantasy - here’s a spot from Sweden. Far less intense but also in the auto category, this one announces the arrival of new buses to Karlstadsbuss’ fleet rather eloquently. The sound track is bound to keep playing in your head through your work week.


Have a great working week ahead.








Campaign India

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Watch the films conceptualised by Innocean Worldwide here