Dentsu Aegis Network's OOH agency, Milestone Brandcom has roped in Ujjwal Anand as country head for its rural and experiential division Milestone Outland. Anand joins the agency from Geometry Global, where he was business head for North and vice president.
Based in Delhi, he will report to Nabendu Bhattacharya, CEO, Milestone Brandcom.
Bhattacharya said, "Ujjwal’s rich experience and impeccable track record makes him an ideal choice to drive integrated experiential solutions at Milestone Brandcom. He will address specific brand problems. His energy is well-aligned with the agency's vision and philosophy. We are in an investment mode and will build a 50-member team for Milestone Outland by December 2015."
The experiential unit, which had 15 members on board, has doubled headcount (to 30) with hires in creative, account management, account planning, insight, content and operations, informed an agency statement.
Ujjwal said, "Experiential advertising is the fastest growing segment of the industry today; and its cutting edge lies in digital experiential. Technology, clubbed with creative idea, is the key to finding great solutions for any brand. I feel Milestone has created a benchmark in the industry. With innovations such as Milestone Optimizer and Milestone Tracker, the agency has created tools that will make every penny accountable.”
In a career spanning 12 years he has also worked with Advent, Linterland and OgilvyAction (Geometry Global).
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins