Demand-side platform (DSP), MediaMath, has collaborated with Airtel for ad tech solutions. With this, MediaMath looks to further expand its footprint in India. Through this partnership, Airtel will provide MediaMath with access to consumer insights, facilitate access to advertising inventory, and work in tandem with the platform to ensure end-customer relevance.
Speaking about the move, Vignesh Narayanan, business head, Airtel Ads, said, “With Airtel Ads, we are raising the bar by helping brands reach one of the largest pools of quality customers in a privacy safe fashion. Our partnership with MediaMath aims to help advertisers access our inventory at scale, programmatically and seamlessly.”
“Over the past six months, we have taken great strides in enhancing our presence in India through partnerships with leading entertainment, e-commerce, and now telecom providers in India,” said Giovanni Tricarico, country manager, India at MediaMath. “As the first independent DSP to have a physical presence in the local market – with sales, client services, trading and support resources on the ground – we are recognised as a significant player in the market. We are glad to be building on that and providing continuously improving services to our customers through our new partnership with Airtel. We look forward to working with Airtel to not only further develop its existing programmatic capabilities but also to further strengthen MediaMath’s story and presence in India.”