Campaign India Team
Sep 19, 2022

Mausami Prasad joins Mindshare as national head - strategy and insights

Moves from Kantar

Mausami Prasad joins Mindshare as national head - strategy and insights
Mindshare India has announced the appointment of Mausami Prasad, national head – strategy and insights.
 
She moves from Kantar, where she was executive vice president and leading the agency's partnership with Unilever. She will be based in Mumbai and report to Amin Lakhani, CEO, Mindshare South Asia.
 
Lakhani said, "We are glad to have someone as experienced as Mausami on our team. Today, our clients are focusing on integrated strategies to grow their businesses. The expertise Mausami brings to Mindshare will allow us to continue to support clients by crafting insight-driven approaches. I am certain that Mausami will play a pivotal role in the brand transformation journey for our clients.”
 
Prasad said, “I believe in earning the leadership that I have been entrusted with and would love to create winning journeys with my team. I am excited to join Mindshare, an industry leader in shaping creative strategies for its brands and clients to help them achieve their goals. I am thrilled about this opportunity, and I would like to thank the team for believing in me. I look forward to contributing to Mindshare’s ‘good growth’ journey by creating exclusive strategies for our clients.”
 
In a career spanning 22 years, she has also worked with Colgate, Future Retail and IMRB.
 
Source:
Campaign India

Related Articles

Just Published

1 hour ago

Stagwell revenue rises 6% in Q1

Besides the US and the UK, all other geographies which includes APAC grew by 43.6%

1 hour ago

Marketers using experiments doubled from 18% to 36% ...

While new AI-driven tools have made the adoption of ad measurement solutions easier, a new report shows that advertisers still lack a complete view of ROI.

3 hours ago

When the care stops showing up

Apollo Hospitals’ Nurses Day film imagines a hospital without nurses, blending emotional triggers with a nod to gender inclusivity—for once.

4 hours ago

When packaging talks, who's listening?

As digital-first brands prioritise values over visuals, Edelman India’s senior strategist says that the packaging playbook is being rewritten—challenging legacy rules of shelf seduction.