Lowe Lintas hires Kharwatkar, Zeth as creative directors

Lowe Lintas has hired Ashish Kharwatkar (pictured, left) and A P Zeth (pictured, right) as creative directors - copy and art - respectively.

Kharwatkar has joined from DDB Mudra while Zeth joins from OgilvyOne Worldwide. Both will report to Arun Iyer, group creative director, Lowe Lintas.

Besides DDB Mudra, Kharwatkar has previously worked with Grey Worldwide, Enterprise Nexus, DDB Sri Lanka and Draftfcb+Ulka. On his appointment, he said, "Lowe is one of the few agencies that has achieved an enviable balance between creativity and effectiveness. Which is why, it had always been high on the list of agencies I would like to work for. But it was this opportunity to work with Arun Iyer and his portfolio of brands that sealed it for me."

Zeth has worked with agencies like Contract Advertising, TBWA Anthem and Maa Bozell. He said, "I've had a great stint with OgilvyOne, having spent five years there. It was a natural progression for me to move to a bigger agency."