Lowe Lintas bags Zopper's creative duties
Account was won following multi-agency pitch
May 28, 2015 08:58:00 AM | Article | Campaign India Team
Zopper, a 'local shopping app', has appointed Lowe Lintas + Partners as its creative partner following a multi-agency pitch.
Neeraj Jain, co-founder and CEO, Zopper said, “The agency was taken on board purely by virtue of their strong creative deliveries and the brand road map presented to Zopper. We are confident that with its strategic capabilities, planning, clutter breaking communication and a team with vast and varied experiences, the agency will facilitate Zopper in becoming a veritable leader in this domain.”
Naveen Gaur, president, Lowe Lintas + Partners, said, “We are very excited in partnering Zopper on their brand journey. It offers a unique opportunity to establish both a brand and a completely new category itself. We see incredible opportunities to bring forward new insights and introduce absolutely fresh communication to make it a great brand.”