Publicis Media has announced the appointment of Linu John as client lead of HMCL - the bespoke unit created to service its client Hero MotoCorp.
The unit consists of a team that manages media planning and buying, along with providing content, analytics, data, activation, performance and programmatic solutions.
John was general manager, media planning at OMD prior.
Jai Lala, CEO, Zenith India, said, “Platform HMCL aims to deliver strong business outcomes and grow brand impact. Given the dynamic nature of the media environment it will be crucial to continue driving experimental solutions backed by data, technology and analytics to provide business outcomes. Known for her extensive skill sets and experience, we are confident that Linu will lead the mandate by concentrating on integrated planning, business growth of HMC and digital transformation for HMCL.”
John said, “Being agile in learning helps people to evolve in life and overcome difficult situations. It’s the mantra that helps me to be competitive and impactful. With the same aim, I join the Hero MotoCorp business at Publicis Media. I look forward to expanding platform HMCL capabilities and driving high momentum for the business.”
In a career spanning 13 years, she has also worked with OMD, Essence, Maxus, Mediacom, Starcom and Mindshare.