Campaign India Team
May 06, 2021

Linu John to head Hero MotoCorp unit at Publicis Media

Was general manager, media planning at OMD

Linu John
Linu John
Publicis Media has announced the appointment of Linu John as client lead of HMCL - the bespoke unit created to service its client Hero MotoCorp.  
 
The unit consists of a team that manages media planning and buying, along with providing content, analytics, data, activation, performance and programmatic solutions.
 
John was general manager, media planning at OMD prior.
 
Jai Lala, CEO, Zenith India, said, “Platform HMCL aims to deliver strong business outcomes and grow brand impact. Given the dynamic nature of the media environment it will be crucial to continue driving experimental solutions backed by data, technology and analytics to provide business outcomes. Known for her extensive skill sets and experience, we are confident that Linu will lead the mandate by concentrating on integrated planning, business growth of HMC and digital transformation for HMCL.”
 
John said, “Being agile in learning helps people to evolve in life and overcome difficult situations. It’s the mantra that helps me to be competitive and impactful. With the same aim, I join the Hero MotoCorp business at Publicis Media. I look forward to expanding platform HMCL capabilities and driving high momentum for the business.”
 
In a career spanning 13 years, she has also worked with OMD, Essence, Maxus, Mediacom, Starcom and Mindshare.   
Source:
Campaign India

Related Articles

Just Published

2 days ago

No internet, no problem: AI dials up Bharat

Centerfruit’s tongue-twisting Voice AI campaign proves rural India doesn’t need screens to engage—just smart tech with local soul.

2 days ago

Magna forecasts a 7.7% increase in India’s adex for ...

With no elections or cricket highs, India’s INR 1371 billion adex proves that digital muscle, data depth, and media shifts are driving real momentum.

2 days ago

WPP global comms boss Chris Wade steps down

Former Ogilvy UK CEO Michael Frohlich will replace Wade, who leaves the holding company after 13 years.

2 days ago

Cookies crumble, privacy prevails: Marketing’s new ...

The era of lazy personalisation is over. Epsilon senior vice president for analytics believes that marketers must now trade third-party tracking for first-party trust, clean data, and cultural transparency—or risk fading into irrelevance.