Leo Burnett Orchard has won the creative mandate for sports tech start up, Dream11.
Leo Burnett Orchard will partner Dream11 for all of its sports tie-ups, and will help consumers realise the joy of fantasy sports. There was no multi-agency pitch involved in the assignment of the creative mandate.
Fantasy sports, one of Dream11’s offerings, is a game of skill where fans can create their own team of real-life players from upcoming matches, score points based on their on-field performance and compete with other fans.
The brand recently announced MS Dhoni as its brand ambassador.
Vikrant Mudaliar, CMO, Dream11, said, "The team's understanding of our category coupled with their creative ideas, proved Leo Burnett Orchard to be worthy partners for this stage of our brand's journey. We are happy to start this association."
Mahuya Chaturvedi, COO, Leo Burnett Orchard, said, “We are extremely proud and energised with this win. Our strength of being a young, energetic team, with a mix of big ideas and aggressive digital content creation helped us win this account.”