Campaign India Team
Apr 02, 2018

Leo Burnett Orchard bags the Dream11 creative mandate

The brand recently announced MS Dhoni as its brand ambassador.

Leo Burnett Orchard bags the Dream11 creative mandate
Leo Burnett Orchard has won the creative mandate for sports tech start up, Dream11.
 
Leo Burnett Orchard will partner Dream11 for all of its sports tie-ups, and will help consumers realise the joy of fantasy sports. There was no multi-agency pitch involved in the assignment of the creative mandate. 
 
Fantasy sports, one of Dream11’s offerings, is a game of skill where fans can create their own team of real-life players from upcoming matches, score points based on their on-field performance and compete with other fans.
 
The brand recently announced MS Dhoni as its brand ambassador. 
 
Vikrant Mudaliar, CMO, Dream11, said, "The team's understanding of our category coupled with their creative ideas, proved Leo Burnett Orchard to be worthy partners for this stage of our brand's journey. We are happy to start this association."
 
Mahuya Chaturvedi, COO, Leo Burnett Orchard, said, “We are extremely proud and energised with this win. Our strength of being a young, energetic team, with a mix of big ideas and aggressive digital content creation helped us win this account.”
Source:
Campaign India

Related Articles

Just Published

2 hours ago

Not every Cannes Lion roars in real life

Amid Cannes backlash, a creative reckoning unfolds. Famous Innovations’ founder and chief creative officer wonders, where do bold ideas end and brand accountability begin in awards season?

4 hours ago

Cannes Lions tightens reins as AI blurs boundaries

After revoked wins and synthetic scandals, Cannes Lions introduces new integrity rules to verify claims and rein in AI misuse.

5 hours ago

Cultural ‘Tadka’ drives India’s most effective ads ...

Kantar’s Creative Effectiveness Awards show that when brands serve emotion with local flavour, consumers don’t just notice—they respond.

1 day ago

WPP has appointed Cindy Rose, a senior Microsoft ...

She is already a WPP non-executive director on its board.