Leo Burnett has won the mandate for relaunching Khukri Rum, a Nepal based brand. The brand has been around for more than six decades and is looking to reposition itself for a larger audience.
The mandate which includes digital will be shared by Leo Burnett and Indigo.
Sharad Kr Tibarewala, managing director, The Nepal Distilleries, said. "We are looking forward to working with Leo Burnett. For a legacy brand, such as ours, we wanted the best. We have high expectations from team Leo Burnett, in terms of creative and strategic guidance to make Khukri Rum scale great heights and are confident they can do it."
Dheeraj Sinha, managing director India, chief strategy officer, Leo Burnett South Asia, said, “Khukri is an iconic brand with great lineage and we are very excited to get this opportunity to be a part of the brands growth story. It has potential across geographies to truly grow as a global brand and we are looking forward to creating some great work together.”