Campaign India Team
May 27, 2019

Leo Burnett bags Khukri Rum's creative mandate

Indigo Consulting to work with Leo Burnett for the digital strategy

Leo Burnett bags Khukri Rum's creative mandate
Leo Burnett has won the mandate for relaunching Khukri Rum, a Nepal based brand. The brand has been around for more than six decades and is looking to reposition itself for a larger audience.
 
The mandate which includes digital will be shared by Leo Burnett and Indigo.  
 
Sharad Kr Tibarewala, managing director, The Nepal Distilleries, said. "We are looking forward to working with Leo Burnett. For a legacy brand, such as ours, we wanted the best. We have high expectations from team Leo Burnett, in terms of creative and strategic guidance to make Khukri Rum scale great heights and are confident they can do it."  
 
Dheeraj Sinha, managing director India, chief strategy officer, Leo Burnett South Asia, said, “Khukri is an iconic brand with great lineage and we are very excited to get this opportunity to be a part of the brands growth story. It has potential across geographies to truly grow as a global brand and we are looking forward to creating some great work together.”
 
Source:
Campaign India

Related Articles

Just Published

1 day ago

Amway India cycles good deeds with the help of ...

Watch the film conceptualised by L&K Saatchi & Saatchi here

2 days ago

ACC partners with BCCI, urges to get LB(n)W dismissals

Watch the film conceptualised by Eleventh Hermit here

2 days ago

Devika Shreyams Kumar joins the Mathrubhumi Group ...

She will report to MV Shreyams Kumar, managing director, Mathrubhumi Group

2 days ago

PHD's APAC strategy head Chris Stephenson promoted ...

Stephenson will relocate to London to begin the new role in January 2022 and succeeds Avril Canavan, who left PHD after 11 years in the role to become a consultant