Skoda Auto India has appointed Kamal Basu as the marketing head. He joins the automobile company from Saatchi & Saatchi, where he served as chief executive officer. Basu will spearhead the marketing and communications function at Skoda and will be responsible to sharpen the positioning for the brand as well as impart a strong imagery to the models sold in India.
On Basu’s appointment, Thomas Kuehl, member of the board and director, sales and marketing, Skoda Auto India said, “Skoda recently completed ten glorious years in India and it has been a great experience so far. To continue this momentum and effectively establish our new corporate identity - ‘Simply Clever’, we are pleased to appoint Basu as the marketing head. We are confident that he will be successful in driving the communication of Skoda’s central philosophy of ‘Clever engineering with a human touch’ and the attitude of ‘Listen closely to customers’ wishes’ to the consumers.”
On joining Skoda, Basu said, “At Saatchi & Saatchi, I was actively involved in designing campaigns for the brand and have had the privilege to work on the recent launch of the Rapid in India. I am honored to now lead Skoda Auto India’s marketing and communications function and play an integral part in the brand’s journey in India.”
After completing his degree in marketing management from Jamnalal Bajaj Institute of Management Studies, Basu entered the advertising industry. Prior to Saatchi & Saatchi, je worked at Ogilvy, BBDO and DY&R.