Campaign India Team
Jan 11, 2012

Kamal Basu joins Skoda Auto India as marketing head

He moves from Saatchi & Saatchi, where he served as chief executive officer

Kamal Basu joins Skoda Auto India as marketing head

Skoda Auto India has appointed Kamal Basu as the marketing head. He joins the automobile company from Saatchi & Saatchi, where he served as chief executive officer. Basu will spearhead the marketing and communications function at Skoda and will be responsible to sharpen the positioning for the brand as well as impart a strong imagery to the models sold in India.

On Basu’s appointment, Thomas Kuehl, member of the board and director, sales and marketing, Skoda Auto India said, “Skoda recently completed ten glorious years in India and it has been a great experience so far. To continue this momentum and effectively establish our new corporate identity - ‘Simply Clever’, we are pleased to appoint Basu as the marketing head. We are confident that he will be successful in driving the communication of Skoda’s central philosophy of ‘Clever engineering with a human touch’ and the attitude of ‘Listen closely to customers’ wishes’ to the consumers.”

On joining Skoda,  Basu said, “At Saatchi & Saatchi, I was actively involved in designing campaigns for the brand and have had the privilege to work on the recent launch of the Rapid in India. I am honored to now lead Skoda Auto India’s marketing and communications function and play an integral part in the brand’s journey in India.”

After completing his degree in marketing management from Jamnalal Bajaj Institute of Management Studies, Basu entered the advertising industry. Prior to Saatchi & Saatchi, je worked at Ogilvy, BBDO and DY&R. 

Source:
Campaign India

Related Articles

Just Published

8 hours ago

Influencers, credentials please: ASCI draws the ...

The new guidelines push brands and influencers to rethink credibility, as technical advice in health and finance faces stricter scrutiny.

8 hours ago

Ranjeev Vij quits TBWA\India

Vij joined TBWA\India as the managing director of Nissan United 3.0 in March 2023, where he led integrated mandates for several key brands.

12 hours ago

Campaign roundup: Week of 28 April

The latest ad films and campaigns from brands like Pepsi, Relaxo Footwears, Battlegrounds Mobile India (BGMI), TATA AIG, and more, in our weekly roundup.

12 hours ago

Moves and wins roundup: Week of 28 April

Our weekly roundup of the latest appointments and account wins news from Sungrow Europe, The Advertising Club, Whoppl, and many more.