FCB India has announced the appointment of Jyotsana Singh Kaushik as vice president. Kaushik will be based in Gurugram and will be leading recently bagged Horlicks business.
She moves from McCormick & Company where she was general manager - marketing.
Debarpita Banerjee, president North and East, FCB Ulka, said, “Jyotsana joins the FCB team with a rich experience across different food and nutrition categories. Her exposure ranges from handling the brands both as an advertising team lead to a marketing lead. This holistic view on brand management will immensely help when it comes to decoding challenges of a large heritage brand like Horlicks, in a marketplace that is ever changing for this category. We are excited to have her on-board and look forward to some great work together.”
Kaushik said, “Having spent several years in marketing across various industries, I’m thrilled to be part of advertising’s infectious energy. Historically, FCB has been the mecca of memorable work and I’m happy to be part of this rock-solid team. My endeavor would be to partner with brands to co-create effective strategies that go beyond advertising and help them achieve sustainable growth."
In a career spanning 14 years she has also worked with Tetra Pak, Aviva Life Insurance, GE Money, Roca, and JWT.