Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
Jun 10, 2008
IPL: The other guys blinked
The Indian Premier League has come to a close and adland is talking about how brilliant the programming was. Let me play the devil’s advocate here by saying that the IPL is not the cat’s whiskers. It’s just another cricket tournament. It’s not the World Cup, it’s not India Vs Pakistan, it’s not the ashes. Yet it did brilliantly, with the finals being watched by an estimated 24 million viewers who spent an average of 88 minutes watching the closing ceremony and the match.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
Media
Jul 11, 2008
STAR Plus, ZEE continue to rule
Media
Oct 30, 2008
STAR Plus lonely at the top
Media
May 29, 2008
9X crosses 100 GRPs
Just Published
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Media
26 minutes ago
One Asia Communications warns of widening GEO gap
92% of Indian comms and marketing teams already use AI, one of the highest in Asia. Yet GEO readiness lags.
.png&h=268&w=401&q=100&v=20250320&c=1)
Marketing
1 hour ago
From noise to ROI: how smart brands can win India’s ...
Soaring cart abandonment rates, undecided consumers and a tendency to mass-serve irrelevant ads are challenges that can spike during this season.
.jpeg&h=268&w=401&q=100&v=20250320&c=1)
Marketing
1 hour ago
Adobe to buy Semrush in $1.9 billion deal to expand ...
The Boston-based company is favoured by marketers for its SEO and analytics tools.
Advertising
2 hours ago
Bisleri recasts hydration as lifestyle in a ...
Its #DrinkItUp 2.0 campaign leans on the learning that hydration had moved from utility to a part of fitness, self-care and cultural expression amongst Gen Z.
