Campaign India Team
Jun 10, 2008

IPL: The other guys blinked

The Indian Premier League has come to a close and adland is talking about how brilliant the programming was. Let me play the devil’s advocate here by saying that the IPL is not the cat’s whiskers. It’s just another cricket tournament. It’s not the World Cup, it’s not India Vs Pakistan, it’s not the ashes. Yet it did brilliantly, with the finals being watched by an estimated 24 million viewers who spent an average of 88 minutes watching the closing ceremony and the match.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

AI’s double-click: More speed, less soul?

1 AI’s double-click: More speed, less soul?

Airtel Payments Bank’s ‘Safe Second Account’ urges digital caution

2 Airtel Payments Bank’s ‘Safe Second Account’ urges digital caution

Strategy at a crossroads: WARC report reveals the discipline’s identity crisis

3 Strategy at a crossroads: WARC report reveals the discipline’s identity crisis

Marketers shift focus from sparkle to substance at SMARTIES 2025

4 Marketers shift focus from sparkle to substance at SMARTIES 2025

Havas ‘could be interested’ to buy or partner with some of Dentsu’s international assets

5 Havas ‘could be interested’ to buy or partner with some of Dentsu’s international assets

Edelman makes global leadership changes

6 Edelman makes global leadership changes

Trust is the new creative brief

7 Trust is the new creative brief

Arthur Sadoun on why Publicis is ‘winning’ and how ‘struggling’ rivals have dragged down agency valuations

8 Arthur Sadoun on why Publicis is ‘winning’ and how ‘struggling’ rivals have dragged down agency valuations

When creativity meets code: The human algorithm problem

9 When creativity meets code: The human algorithm problem

ChatGPT and AI platforms do not get advertisers, says DoubleVerify’s Mark Zagorski

10 ChatGPT and AI platforms do not get advertisers, says DoubleVerify’s Mark Zagorski

Related Articles

Zee and SPNI resolve merger disputes in amicable settlement
Advertising
Aug 28, 2024
Campaign India Team

Zee and SPNI resolve merger disputes in amicable ...

STAR Plus, ZEE continue to rule
Media
Jul 11, 2008
Campaign India Team

STAR Plus, ZEE continue to rule

STAR Plus lonely at the top
Media
Oct 30, 2008
Campaign India Team

STAR Plus lonely at the top

9X crosses 100 GRPs
Media
May 29, 2008
Campaign India Team

9X crosses 100 GRPs

Just Published

When the sellers of joy become its custodians
Advertising
1 day ago
Campaign India Team

When the sellers of joy become its custodians

Titan’s ‘Humari Diwali’ film spotlights retail staff who keep the festive spirit glowing—even as they spend it behind the counter.

Five rules for crafting a high-impact festive campaign
Opinion
1 day ago
Vikas Shah

Five rules for crafting a high-impact festive campaign

As festive ad clutter peaks, reward-led engagement — with experiential incentives, gamified participation, and frictionless redemption — can help brands cut through noise.

When creativity meets code: The human algorithm problem
Advertising
1 day ago
Shannon Tellis

When creativity meets code: The human algorithm problem

As gen AI powers faster campaign production, marketers confront a new paradox — efficiency at the expense of emotion, and originality lost in translation.

Apple keeps crown as world’s top brand, even as value slips
Advertising
1 day ago
Staff Reporters

Apple keeps crown as world’s top brand, even as ...

Apple retains the world’s most valuable brand tag for the 13th straight year, Interbrand report reveals a 4% slide in value as Microsoft, Amazon and NVIDIA are right on its heels.