Campaign India Team
Jun 10, 2008

IPL: The other guys blinked

The Indian Premier League has come to a close and adland is talking about how brilliant the programming was. Let me play the devil’s advocate here by saying that the IPL is not the cat’s whiskers. It’s just another cricket tournament. It’s not the World Cup, it’s not India Vs Pakistan, it’s not the ashes. Yet it did brilliantly, with the finals being watched by an estimated 24 million viewers who spent an average of 88 minutes watching the closing ceremony and the match.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

1 Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

Adani seeks single agency for INR 600-crore media overhaul

2 Adani seeks single agency for INR 600-crore media overhaul

Jewelbox launches campaign with Vaani Kapoor on modern self-expression

3 Jewelbox launches campaign with Vaani Kapoor on modern self-expression

Birla Opus Calista showcases stain resistance in new campaign

4 Birla Opus Calista showcases stain resistance in new campaign

Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

5 Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

Why MMA’s Moneka Khurana feels it’s time to retire the CMO title

6 Why MMA’s Moneka Khurana feels it’s time to retire the CMO title

India’s quick commerce surge exposes a discipline gap for marketers

7 India’s quick commerce surge exposes a discipline gap for marketers

How Perfetti’s marketing formula endures amid India’s changing tastes

8 How Perfetti’s marketing formula endures amid India’s changing tastes

Winners of Agency of the Year 2025-South Asia announced

9 Winners of Agency of the Year 2025-South Asia announced

Omnicom reveals huge agency shake-up, unveils new leadership, cuts 4,000 jobs

10 Omnicom reveals huge agency shake-up, unveils new leadership, cuts 4,000 jobs

Related Articles

Zee and SPNI resolve merger disputes in amicable settlement
Advertising
Aug 28, 2024
Campaign India Team

Zee and SPNI resolve merger disputes in amicable ...

STAR Plus, ZEE continue to rule
Media
Jul 11, 2008
Campaign India Team

STAR Plus, ZEE continue to rule

STAR Plus lonely at the top
Media
Oct 30, 2008
Campaign India Team

STAR Plus lonely at the top

9X crosses 100 GRPs
Media
May 29, 2008
Campaign India Team

9X crosses 100 GRPs

Just Published

NutriChoice taps Aamir Khan to sell the power of small shifts
Advertising
1 hour ago
Campaign India Team

NutriChoice taps Aamir Khan to sell the power of ...

Britannia’s new campaign links tiny everyday decisions to bigger behaviour change, using the actor and mindful snacking as the creative bridge.

How Yas Island and Pickyourtrail Crafted a Breakthrough Travel Campaign with Smash the Ordinary
Advertising
1 hour ago
Campaign India Team

How Yas Island and Pickyourtrail Crafted a ...

In a world inundated with travel imagery, where every scroll reveals another sunset, skyline, or stamp-worthy escape, Yas Island, Abu Dhabi and Pickyourtrail manage to carve out a distinct space with Smash the Ordinary.

India’s new labour codes: An invitation to build?
Advertising
19 hours ago
Shannon Tellis

India’s new labour codes: An invitation to build?

If the ad industry treats these reforms as a catalyst for transparency and legal soundness, the codes could be pivotal to reshaping the talent ecosystem.

Gutenberg’s AI pivot sets up a new agency model as industry pressures deepen
Advertising
21 hours ago
Campaign India Team

Gutenberg’s AI pivot sets up a new agency model as ...

It has partnered with CambrianEdge.ai, advancing its two-year shift into an AI-powered, pod-based agency model.