IPL: The other guys blinked

The Indian Premier League has come to a close and adland is talking about how brilliant the programming was. Let me play the devil’s advocate here by saying that the IPL is not the cat’s whiskers. It’s just another cricket tournament. It’s not the World Cup, it’s not India Vs Pakistan, it’s not the ashes. Yet it did brilliantly, with the finals being watched by an estimated 24 million viewers who spent an average of 88 minutes watching the closing ceremony and the match.