Campaign India Team
May 16, 2014

INMA Awards 2014: India shines with 15 wins

Dainik Bhaskar, Dainik Jagran, Hindustan Times, Navbharat Times, The Hindu and TOI among winners

INMA Awards 2014: India shines with 15 wins

On 13 May, the International News Media Association (INMA) awarded the world’s best news media sales and marketing initiatives at its 84th Annual World Congress in San Francisco.

Indian campaigns bagged 15 awards across categories. All winning Indian entries fell in Group 2 of the competition, which  is for ‘Regional/local publications over 300,000 print circulation or with an online audience of more than three million unique visitors per month and national/international publications of all sizes’.

The Indian winners were:

Earl J Wilkinson, executive director and CEO, INMA, said, “The winning entries this year clearly show that this isn’t your father's newspaper or magazine anymore. The common theme was engagement on new platforms and developing a relationship with consumers across multiple platforms. For advertisers, there are so many more audience and platforms options, and challenge for media companies is syncing needs with options. The creativity was fantastic.”

The INMA Awards 2014 competition was judged by an international panel of 28 executives in the media and advertising communities from 13 countries: Australia, Brazil, El Salvador, Finland, France, Germany, Liechtenstein, Singapore, Spain, Sweden, Turkey, United Kingdom and United States. Judging was based on concept, creativity, copy, design, production, effectiveness, and results.

Source:
Campaign India

Related Articles

Just Published

16 hours ago

Why Zee5’s language-first bet may be its best yet

As India’s OTT battle intensifies, the streaming platform goes hyperlocal with tech-backed storytelling and tier-2 targeting.

19 hours ago

Cannes Lions, AI, and the integrity reckoning

The first ever Cannes Lions Grand Prix withdrawal for AI misuse signals a watershed moment, but is this just the beginning of a much bigger reckoning for marketing in the AI age?

21 hours ago

India isn’t a muse; it’s time to brand the maker

Global brands borrowed India’s craft. Sam & Andy’s founding partner claims that Indian creators must now reclaim the narrative—with better systems, sharper storytelling, and unapologetic ownership.