On 13 May, the International News Media Association (INMA) awarded the world’s best news media sales and marketing initiatives at its 84th Annual World Congress in San Francisco.
Indian campaigns bagged 15 awards across categories. All winning Indian entries fell in Group 2 of the competition, which is for ‘Regional/local publications over 300,000 print circulation or with an online audience of more than three million unique visitors per month and national/international publications of all sizes’.
The Indian winners were:
Earl J Wilkinson, executive director and CEO, INMA, said, “The winning entries this year clearly show that this isn’t your father's newspaper or magazine anymore. The common theme was engagement on new platforms and developing a relationship with consumers across multiple platforms. For advertisers, there are so many more audience and platforms options, and challenge for media companies is syncing needs with options. The creativity was fantastic.”
The INMA Awards 2014 competition was judged by an international panel of 28 executives in the media and advertising communities from 13 countries: Australia, Brazil, El Salvador, Finland, France, Germany, Liechtenstein, Singapore, Spain, Sweden, Turkey, United Kingdom and United States. Judging was based on concept, creativity, copy, design, production, effectiveness, and results.