Infectious Advertising gets Shabbir Motiwala
Was working as an independent producer
Mar 06, 2023 10:30:00 AM | Article | Campaign India Team Share -
Infectious Advertising has announced the appointment of Shabbir Motiwala as head of production. He was working as an independent producer and was part of the team that worked on the 'Killer Pack' campaign for Maxx Flash that won a Grand Prix at the Cannes Lions International Festival of Creativity in 2022.
Nisha Singhania, CEO and managing partner, Ramanuj Shastry, creative chairperson and managing partner, Infectious Advertising, said, "By 2024, videos will make up more than 74% of all mobile internet traffic. Facebook users watch 8 billion videos per day. Enough said. Video is king. And no matter how meticulously drawn out your content strategy, you are only as good as your producer. Well, we lucked out a bit! Shabbir Motiwala joining us with immediate effect. With 3 three decades of invaluable and hands-on experience, Shabbir brings an X-Factor to ‘Infectious content’ that is sure to delight our existing and future clientele. Khushamdeed, Shabbir!"
Motiwala said, "As an agency producer, I was familiar with the leadership team at Infectious even before they started their own company. When they approached me about the head of production role, I was thrilled. I appreciate their transparent ethos that focuses on craft and their single-minded vision of setting up an in-house production team."
He added, "As the head of production, I am committed to bringing in talented individuals who excel in film production and digital technology. It is important to me to create an environment where the team feels supported in taking risks and trying out newer things, pushing the boundaries of creativity and innovation. By working with specialists, we can add value to our productions and continue to grow in this ever-evolving industry."
Motiwala started his career three decades ago at UTV. He has also worked with UTV, Ambience Advertising and BBH India.