IDPL collaborates with NKN Media

IndiaDotcom Digital (formerly Zee Digital) has announced its digital sales partnership with NKN Media across MENA. 

 

With this alliance, NKN Media aims to appeal to brands, marketers and advertisers seeking business opportunities for IndiaDotcom Digital across the MENA region.

 

NKN Media will facilitate brand partnerships and offer advertising solutions (spot and on-demand advertising) over 32 digital properties of IDPL. 

 

Devadas Krishnan, CEO, IDPL said, “Investments in digital advertising are growing. With an expected market spends of $7.9 billion in 2024, MENA is an important market for IDPL. Today, brands and companies are able to engage consumers more specifically and effectively in the digital space than in any other medium. Companies across industries reallocating a higher share of their advertising spends to digital channels. IDPL, being one of the world’s largest digital news and information publishing conglomerates and serving 300 million plus unique users every month, is the right partner for brands to reach their target audiences more effectively.

 

Shridhar Mishra, chief revenue officer, IDPL, said “We have been successful in building a strong digital presence in the last few years. On-boarding NKN media as our exclusive digital sales partner will surely cater to the needs of our audience, taking our digital engagement to a whole new level.”

 

Abdul Majid Khan, CEO and managing director, NKN Media, added “We, at NKN Media, are confident that the exclusive digital sales partnership with IndiaDotcom Digital (formerly known as Zee Digital), will result in a phenomenal growth of both entities. Our strategic vision will help in tailoring offerings as per the demand of IDPL’s widespread audience in different countries catering to digital consumers and capturing the full value from digital offerings.”