Marketing
Campaign India Team
Nov 10, 2021

ICICI Prudential Life focuses on the need for financial preparation with Lovlina Borgohain

Launches campaign featuring the Olympic Bronze winner which allows fans to click selfies with her using AI

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Birla Opus Calista showcases stain resistance in new campaign

1 Birla Opus Calista showcases stain resistance in new campaign

Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

2 Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

3 Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

Jewelbox launches campaign with Vaani Kapoor on modern self-expression

4 Jewelbox launches campaign with Vaani Kapoor on modern self-expression

Johny Lever features in KFC’s new Feastival campaign

5 Johny Lever features in KFC’s new Feastival campaign

Kinder Joy launches DC-themed Funko Pop! collection in India

6 Kinder Joy launches DC-themed Funko Pop! collection in India

Twinkle Khanna leads playful Black Friday masterclass for Tata CLiQ Luxury

7 Twinkle Khanna leads playful Black Friday masterclass for Tata CLiQ Luxury

Livpure selects Weber Shandwick as communications partner

8 Livpure selects Weber Shandwick as communications partner

Asian Paints Illuminates Mumbai’s Sea Link to celebrate BCCI partnership

9 Asian Paints Illuminates Mumbai’s Sea Link to celebrate BCCI partnership

Omnicom reveals huge agency shake-up, unveils new leadership, cuts 4,000 jobs

10 Omnicom reveals huge agency shake-up, unveils new leadership, cuts 4,000 jobs

Related Articles

Pidilite Industries appoints Manish Dubey
Marketing
Aug 17, 2023
Campaign India Team

Pidilite Industries appoints Manish Dubey

Tokyo Olympics bribery verdict: Former ADK president gets jail time
Advertising
Jul 17, 2023
Nikita Mishra

Tokyo Olympics bribery verdict: Former ADK ...

ICICI Prudential Life looks beyond the new normal with 'Pru iProtect Smart’
The Work
Nov 17, 2020
Campaign India Team

ICICI Prudential Life looks beyond the new normal ...

Toyota pulls Tokyo Olympics ads
Advertising
Jul 20, 2021
Staff Reporters

Toyota pulls Tokyo Olympics ads

Just Published

StayVista debuts Gram’s, a neo-vintage lifestyle hotel concept
Advertising
33 minutes ago
Campaign India Team

StayVista debuts Gram’s, a neo-vintage lifestyle ...

StayVista has introduced Gram’s, a design-led lifestyle hotel concept built around nostalgia, community and contemporary travel preferences.

Adani seeks single agency for INR 600-crore media overhaul
Advertising
6 hours ago
Campaign India Team

Adani seeks single agency for INR 600-crore media ...

The conglomerate has issued a RFP demanding high-scale credentials as it shifts to a digital-heavy, ROI-led model with expanded influencer activity.

The INR 12-lakh crore opportunity brands are missing
Advertising
9 hours ago
Shannon Tellis

The INR 12-lakh crore opportunity brands are missing

To a large extent, the differently abled community remains invisible to marketers. But some brands are trying to change that through smarter advertising and inclusive design.

The feed is full, but we’re all starving
Advertising
10 hours ago
Nikhil Sharda

The feed is full, but we’re all starving

Why brands must stop performing for algorithms and start speaking to humans again