Havas launches Play in India

The rebranded identity consolidates Havas Sports and Entertainment, Havas Content, and Cake India

Mar 23, 2023 10:56:00 AM | Article | Campaign India Team Share - Share to Facebook

Havas Group has launched ‘Play’ in India and at a global level.
Three entities, Havas Sports and Entertainment and Havas Content, both of which are part of Havas Media Group India, and Cake India, which is part of Havas Creative India, will combine and rebrand as Havas Play.
With the new global network, Havas aims to earn consumers’ attention and create enduring business impact through meaningful experiences at the intersection of entertainment, sports, technology, and fandom. 
‘Play’, the global network will empower all brands to activate consumer passion points– from the arts and tech to healthcare and consumer goods. 
As a dedicated network within the Havas ecosystem, Havas Play will unify existing agency brands and expertise within the organisation. 
R Venkatasubramanian, president and national head of investments, Havas Media Group India, has been given an additional responsibility to lead Havas Play in India. 
Havas Play will be part of the Havas Media Group India network, which is led by Mohit Joshi as chief executive officer. 
Under the new structure, Arun Kumar Rao, senior vice president, Prachi Narayan, vice president and Rajika Mittra, managing partner, will report to Venkat and will manage sports, content and entertainment mandates, respectively. 
The launch simplifies existing services the network offers to clients under various marques today. 
Yannick Bolloré, chairman and CEO, Havas Group, said, “Only Havas can maximise the real opportunity of Play for brands. The launch of this global network to activate consumer passions is something we are truly best positioned to do through our Villages in bringing together the range of skills, tools and services needed to succeed in activating brands in meaningful ways, and our completely unique position within Vivendi as a global leader in entertainment. Clients of Havas Play will have unparalleled access to create meaningful experiences in collaboration with the cultural influencers that command their consumers’ attention and passion.”
Bolloré added, “Havas Play will enable brands around the world to Play like never before, creating moments that break through to consumers in booming concert halls, cheering sports crowds, the bustle of Paris Fashion Week, and the virtual Sandbox. The connection between Havas Play and Vivendi is a true symbiotic relationship, and a shining example of how our organisation works cohesively as an integrated network to generate greater value.”
Rana Barua, group CEO, Havas Group India, said, “At Havas, we are constantly striving to assist clients in navigating the ever-changing and dynamic advertising and marketing industry by breaking down silos and creating more integrated solutions. The launch of Havas Play is a significant step in that direction. Havas Play will leverage Vivendi and Havas Group resources and has a distinct advantage that shapes core components of the planning process, such as custom data and insight from across Vivendi on fan behaviour, global music, film, gaming, and publisher IP access, and collaboration with top talent from the culture and media sphere. We saw a huge opportunity in sports, culture, and entertainment in India over the years and launched Havas Sports and Entertainment, Havas Content, and Cake India. I am confident that by joining the forces of these three entities, Havas Play becomes a first-ever and one-of-a-kind offering in India.”