Susan Clark managing director, CEMEA and group marketing director, The Economist Group
Susan Clark, described as someone who is American by passport and a European resident by desire, is responsible for all of The Economist Group’s businesses in Continental Europe, the Middle East, and Africa (CEMEA) since 2007. She is also the group marketing director for the publication group, a title she’s had since 2008, and is responsible for The Economist, Economist.com, Intelligent Life, The World In, overall company branding and public relations.
Clark joined the Group in 2005, having served previously as senior vice president of marketing and sales for Le Meridien Hotels & Resorts from 2001 to 2004. Before her stint at Le Meridien, Clark was the partner in the New York-based marketing consultancy The Phineus Company, which she founded in 1992. She ran the consultancy, which specialised in product design, positioning and segmentation for nine years. Previously, Clark also spent 15 years with American Express in a range of marketing and product development roles after beginning her career with computer magazine publisher Ziff-Davis Publishing.
Clark received both a B.A. and an M.A. in East Asian Studies from Yale University. At Westover School she was a Wick editor and tennis player.
Michael Wall chief executive officer, Lowe Worldwide
Michael Wall took up the post of chief executive officer of Lowe Worldwide in September 2009 after moving in from BBDO Portugal. In 2008, Wall took on the role of chief executive officer for the BBDO office in Lisbon. During his time there, the agency was awarded agency of the year and their client Galp Energy was awarded advertiser of the year.
Following a degree in Economics and French at Sussex University, he worked in France for a year as a management consultant on behalf of Michelin. He spent the next year travelling around Asia before beginning his career in advertising.
Wall has worked at DMB&B, Lowe and TBWA across a variety of clients, ranging from Tesco and the "Every little Helps" campaign to the launch and management of Sony PlayStation across Europe.
He was the founding partner of Fallon London, and helped to develop the Fallon brand and business into one of the most admired agencies in the world with work for clients such as VW’s Skoda, Sony Consumer Electronics, Cadbury and France Telecom’s Orange.
In 2005, he was promoted to president International, where he was responsible for all Fallon non-US operations, which included the offices in Singapore, Hong Kong, Tokyo, and Sao Paulo, as well as London. Michael left Fallon in the summer of 2007 to move to Portugal with his wife and two daughters.
Robin Wight President, Engine
Robin Wight, the ‘W’ in WCRS, is as well known for his dress sense as his advertising. Wight began his over 40-year career in advertising by setting up a student advertising agency while he was still an undergraduate at Cambridge. Following his stint as a copywriter in a number of agencies starting 1968, including Collett Dickenson Pearce and Partners, Wight co–founded Wight Collins Rutherford Scott (WCRS) with Peter Scott in 1979.
He was part of the management team that led the management buyout from Havas in 2004, and is now the president of Engine Group. The Group encompasses 13 media businesses including London-based integrated marketing agency WCRS, where he continues to serve as president.
For the last three years he has been working on a study looking at the way the brain processes communications built on the latest learning from evolutionary psychology, cognitive psychology, and neuroscience. Linked to this, in 2007 he published ‘The Peacock’s Tail and the Reputation Reflex: The Neuroscience of Art Sponsorship’.
In 1987, he stood for parliament and nearly captured the Labour stronghold of Bishop Auckland for the Tories, polling 19,000 votes with the help of a radio jingle: "Yes, it’s true, Wight can be blue." In his other stints, Wight broadcasted two programmes on Radio 4 about his time in the adland, titled ‘The Most Fun You Can Have With Your Clothes On’. He went on to talk about history of the advertising industry; from classic TV ad campaigns to Cadbury’s Gorilla and a view of the future.
Daniel Morel chief executive officer, Wunderman
As chairman and chief executive officer of Wunderman, Morel is responsible for turning the digital and relationship marketing agency into a billion dollar company. After joining the agency in 2001, Morel mapped out a strategy for growth which focused on financial services, pharmaceuticals and technology, then captured significant business from global brands including Ford, Microsoft, Citibank, Hewlett-Packard, Lufthansa, Nokia and Diageo.
His profound commitment to a creative process, powered by customer insight, is what he believes creates exponential value for Wunderman clients. As president of the prestigious Cannes Lions Direct jury in 2003, Morel advocated a "new breed of creativity - creativity that makes us laugh, touches the heart and inspires us to act." He also served on the first ever Cannes Lions Titanium jury in 2005.
Since 2002, Wunderman has won 25 prestigious Cannes Lions awards, including the coveted Grand Prix two years consecutively. In 2005, Morel launched an aggressive growth strategy, to expand the agency’s sphere of influence in digital direct marketing. Wunderman acquired major interactive and web analytics players around the world, including Blast Radius, DataCore Marketing, These Days, Aqua Online, ZAAZ and Fortelligent. As a result, Wunderman is recognized by Forrester Research for its expertise in data and interactive excellence.
Morel is also a member of the executive board of directors of the Direct Marketing Association (DMA) and chair of the DMA’s Marketing and Communications Standing Committee. When he is not testing and trying out the latest technology, he enjoys back-country skiing, sailing and taking his Harley Davidson on extended journeys.
John Hegarty chairman and worldwide creative director, BBH
Sir John Hegarty, chairman and Worldwide Creative Director of Bartle Bogle Hegarty (BBH) started in advertising as a junior art director at Benton and Bowles, London in 1965. He next worked with a small agency, John Collings & Partners. In 1967 he joined Cramer Saatchi consultancy which later became Saatchi & Saatchi in 1970, where he was a founding shareholder. A year later he was appointed deputy creative director.
Sir John left Saatchi & Saatchi in 1973 to co-found TBWA, London, as creative director. The agency was the first to be voted Campaign magazine’s Agency of the Year in 1980. He left TBWA in 1982 to co-found Bartle Bogle Hegarty. BBH became the Cannes Lions Advertising Festival’s very first Agency of the Year in 1993. It also won the title again in 1994.
In the first two decades of BBH’s history, Sir John was responsible for famous campaigns for Levi’s such as the famous "Laundrette" commercial starring an unknown model called Nick Kamen. He introduced the phrase ‘Vorsprung Durch Technik’ for Audi which has become one of the UK’s most famous advertising slogans. Hegarty has been responsible for numerous accolades for the agency. Hegarty has won over 15 Clios alone, and his Levi’s 501 works is in the Clio Hall of Fame.
Along with advertising, Sir John also manages Hegarty Chamans Wineries, which he purchased in 2002.
Charlie Crowe founder, The Festival of Media
Crowe is the chief executive of C Squared, the company behind a host of well-known event and information brands that focus on change within the global marketing and communications industry. C Squared is the producer of The Festival of Media, which began its life in the city of Venice and moved to Valencia, Spain, in 2009. The Festival is one of the fastest growing events on the global marketing industry calendar, created as a forum for the new advertising economy in order to look at new business models and fresh creative ideas.
C Squared’s speed of growth earned him the title of "international pioneer" in a 2005 poll by the readers of the UK trade magazine, Campaign. Crowe graduated from New College, Oxford University, with a degree in Politics, Philosophy and Economics (PPE), and started his career as a parliamentary researcher for the Rt. Hon Tony Benn MP, one of the UK’s best-known political figures. After a short spell as a financial journalist, specializing in the Eurobond market, he went into media, eventually becoming editor-in-chief of M&M magazine and editorial director of the title’s then publisher, Emap Communications.
Crowe has been a consultant to companies such as Adidas, BMRB (Kantar Group), Discovery Networks, The Financial Times and the World Federation of Advertisers. He has spoken at conferences around the world, which this year has included engagements at the EU in Brussels and at events in Montreal, New York, Sao Paolo and Belgrade.
He is also a non-executive director of Consume Satellite Ltd. and outside of work he plays the drums in a rock band and collects odd varieties of books. Crowe is married to Saskia and they live in London with their two daughters, Edie and Martha.
Laurie Coots chief marketing officer, TBWA
Laurie Coots, who has been with the Omnicom owned agency for the last 26 years, has a multi-faceted role within the organisation. She started off as the chief marketing officer at Chiat/Day in 1984 and currently heads global marketing for the agency. Besides being involved closely in most of the key global pitches within the network, Coots is also responsible for how the TBWA brand is positioned worldwide, in each of its 75 offices.
Coots advises the agency and clients on long-lead strategic issues and consumer trends, especially in the area of convergence, communications, technologies, health and wellness, as well as personal and organizational change. Her role also involves in managing the marketing activities of global clients such as Mars, Absolut, adidas, Apple Computer, Nivea, Nissan and Sony PlayStation.
As a participating author in the best selling business book – ‘Beyond Disruption, Changing the Rules in the Marketplace’, by Jean-Marie Dru, she questioned the virtues of permission based marketing.
She regularly speaks all over the world on the topic of innovation, and continually lends her support to brands and corporations interested in the possibilities for change. She is a founding board member of the Minority Advertising Training Foundation and sits on the Board of Regents for Loyola Marymount University in Los Angeles.
Brian J Terkelsen President, LiquidThread, Starcom MediaVest Group
Brian J. Terkelsen serves as the president of LiquidThread, the three merged content units of Starcom MediaVest Group comprising of connectivetissue, Starcom Entertainment and Pixel of MediaVest USA since April 2010. Before taking over as the head of the new unit, he was the president of connectivetissue of MediaVest USA, where under his direction the agency has serviced over 100 brands and has developed over 200 programs for MediaVest clients including Kraft, Mars and P&G.
He also served as an executive vice president and managing director of connectivetissue of MediaVest USA. In this role, Terkelsen was in charge with developing entertainment-marketing solutions for MediaVest clients, simultaneously leveraging relationships, consumer understanding and brand knowledge.
He has been in the entertainment marketing industry since 1992 and has extensive experience working with MTV, ESPN and Discovery Channel. Terkelsen served as director of entertainment marketing and senior vice president of MediaVest USA since October 2003. He served as general manager of Be Here Technologies, Inc., where he directly managed the sales, marketing and production groups as well as the sale of broadcast services to Entertainment Tonight, NBC, NBA, 2002 Winter Olympics and HBO Sports.
Prior to this, he served three years from 1998 to 2001 as group general manager of Quokka Sports, Inc. where he conceived and negotiated programming deals in the adventure and sailing space. Terkelsen joined Quokka in June 1998 as vice president, programming and production.
In January 1993, he co-founded Eco-Challenge Lifestyles, Inc., where he served as chief operating officer from its inception to January 1998. From May 1985 to June 1992, he was employed as an investment banker for Barclay’s Bank and Bankers Trust, Co. Terkelsen holds a B.S. in Business Administration, Finance from Bryant College.