Speaking about the appointment, Sen says, "I am delighted to have Vijay as part of my team and look forward for his great tenure ahead. His expertise will provide a thrust to Grey's plans of integrated communication solutions and would help in building and expanding our presence in the South market."
Added Jacob, "I am excited to be back with Grey. I look forward to partnering a very talented team in creating powerful brands ideas."
Jacob's last stint was with Bates141, where he was senior vice president, south and head. He has 14 years of experience in sales, marketing and advertising.