Manmohan Taparia
Feb 29, 2012

Good Relations India bags the PR mandate for Divine Solitaires

Divine Solitares has appointed Good Relations India (GRI) to handle their communication duties.

Good Relations India bags the PR mandate for Divine Solitaires

Jignesh and Shailen Mehta founded Divine Solitaires, has appointed Good Relations India as their PR agency.

Commenting on the association, Jignesh Mehta, managing director, Divine Solitaires, said, “Divine Solitaires strive to organise the loose solitaire market in India through transparency in pricing and service while taking onus for the quality. We firmly believe that communication will play a pivotal role in getting this message across to our target audience, thus leading to uniformity of the diamond market in India. We have found a very reliable partner in Good Relations India where the team comes with a prior exposure and experience of handling the communication mandate of a diamond brand.”

On the new account win, Deepak Kanulkar, chief executive officer, Good Relations India, commented, “It is indeed a great opportunity for Good Relations India to represent Divine Solitaires. Our team has a very good understanding of the communication requirements specific to the luxury and lifestyle industry. We are confident of making a significant contribution towards accomplishing the PR & communication objectives of Divine Solitaires. ”

Divine Solitaires was founded in 2006, under the group of RS Diamonds India, an established brand in the Indian diamond industry since 1990.

Source:
Campaign India

Related Articles

Just Published

2 days ago

M&E industry in India grew by 8.9 percent in 2019: ...

Grew at a rate higher than the advertising industry (5.3 per cent) and GDP (7.8 per cent)

2 days ago

Weekend Wrap: 27 March

In the news: Bajaj Group, Meltwater, Parle G, Socialpanga

2 days ago

IPG withdraws 2020 financial target amid coronavirus...

"Visibility into marketing and media spend is extremely challenging" says CEO Michael Roth.

2 days ago

Weekend Laugh: Producer's Diary by Dalbir Singh

The co-founder of Kiss Films presents his weekly sketches for Campaign India