Jignesh and Shailen Mehta founded Divine Solitaires, has appointed Good Relations India as their PR agency.
Commenting on the association, Jignesh Mehta, managing director, Divine Solitaires, said, “Divine Solitaires strive to organise the loose solitaire market in India through transparency in pricing and service while taking onus for the quality. We firmly believe that communication will play a pivotal role in getting this message across to our target audience, thus leading to uniformity of the diamond market in India. We have found a very reliable partner in Good Relations India where the team comes with a prior exposure and experience of handling the communication mandate of a diamond brand.”
On the new account win, Deepak Kanulkar, chief executive officer, Good Relations India, commented, “It is indeed a great opportunity for Good Relations India to represent Divine Solitaires. Our team has a very good understanding of the communication requirements specific to the luxury and lifestyle industry. We are confident of making a significant contribution towards accomplishing the PR & communication objectives of Divine Solitaires. ”
Divine Solitaires was founded in 2006, under the group of RS Diamonds India, an established brand in the Indian diamond industry since 1990.