FCB India has appointed Vikas Parihar as president – digital integration. Parihar's mandate at the agency is to drive digital transformation and business, partnering individual CEOs, implementing global digital practices and providing strategic leadership for digital integration.
Prior to this, he was MD at Scangroup (Kenya).
Ohri said, “FCB India has embarked on a cultural transformation journey fifteen months ago. Digital transformation is the key part of this cultural transformation. I’m delighted to have Vikas on board to lead the digital transformation of FCB India. Our vision is to be a truly integrated ideas company. With his vast experience, Vikas will be a great partner to me and in making this happen for FCB India."
Parihar said, “In today’s connected world, we need a creative agency which brings together big ideas, technology and data. These ingredients are key to create compelling and engaging personal experiences that help win more customers and make them more valuable; and this is what I look forward to at FCB India”.
Parihar has also worked with Internet Moguls, Havas Worldwide India and Magnon\TBWA.