Fariyas Hotels & Resorts India assigns digital duties to AdEngage

No multi-agency pitch involved

Sep 15, 2022 12:27:00 PM | Article | Campaign India Team

Fariyas Hotels & Resorts India has announced the appointment of AdEngage for its digital duties. 
 
The agency will be responsible for the brand's social media and search engine marketing, search engine optimisation, social media reputation management, media buying and planning, and social media influencer outreach campaigns.
 
The account win did nor involve a multi-agency pitch and will be handled by AdEngage's Mumbai office. 
 
Jagar Thakur, vice president, Fariyas Hotels & Resorts, said, “We have partnered with AdEngage for developing our new website and creating a robust social media presence showcasing the top-notch hospitality we offer our guests visiting us from all over India and overseas. Fariyas Hotels and Resorts is a well-known homegrown hospitality brand synonymous with perfect locations, superior rooms and food and beverages, and award-winning hospitality. The overriding aim of all of us is to provide a memorable guest experience to all our patrons. We cater to national and international customers with an unparalleled passion to excel and make their stays highly memorable. "
 
Thakur added, "We are delighted to tie up with AdEngage for digital marketing of our Hotel in Colaba, South Mumbai, and Resort in Lonavala. We look forward to working with their talented team and are very confident that AdEngage will position our properties to our highest expectations."
 
Pancham Banerji, CEO, AdEngage, said, “Fariyas is a legacy brand. It’s a privilege to partner with them. We intend to boost engagement for the brand showcasing its legacy to the right audience at the right time through the right media. Our marketing strategy will be focused towards understanding and acting upon the 'intent data' we receive from social media engagements and other marketing activities. We are delighted to be a part of the Fariyas family, and we look forward to creating a robust presence for the brand on social media platforms.”