Starting Monday, ET NOW is available on Tata Sky, a direct-to-home (DTH) provider. The channel will be available on Tata Sky's channel no. 542.
ET NOW will ride on Tata Sky’s network which the company claims is available across 4.5 million households in India.
Speaking about the development, Vineet Jain, managing director, Bennett Coleman & Co. Ltd. (BCCL) said, "Since its launch in June last year, ET NOW has acquired significant audience acceptance. In line with our effort to increase reach and viewership, ET NOW will capitalize on the high reach of Tata Sky across the country. We are committed to transforming the demography of the business news broadcasting segment and emerging as a preferred choice for corporate India."
Said Vikram Kaushik, managing director and CEO, Tata Sky, "Tata Sky, since its inception, has focused on creating a strong premium brand. In a similar fashion, ET NOW has successfully achieved a niche status as becoming the voice of India Inc by delivering authoritative and accurate developments in real time. Making ET NOW available to our subscribers is one more way of enhancing experience of viewers who look for such insights."
