Campaign India Team
Jan 12, 2010

ET NOW to be available on Tata Sky

Starting Monday, ET NOW is available on Tata Sky, a direct-to-home (DTH) provider. The channel will be available on Tata Sky's channel no. 542. ET NOW will ride on Tata Sky’s network which the company claims is available across 4.5 million households in India.

ET NOW to be available on Tata Sky

Starting Monday, ET NOW is available on Tata Sky, a direct-to-home (DTH) provider. The channel will be available on Tata Sky's channel no. 542.

ET NOW will ride on Tata Sky’s network which the company claims is available across 4.5 million households in India.

Speaking about the development, Vineet Jain, managing director, Bennett Coleman & Co. Ltd. (BCCL) said, "Since its launch in June last year, ET NOW has acquired significant audience acceptance. In line with our effort to increase reach and viewership, ET NOW will capitalize on the high reach of Tata Sky across the country. We are committed to transforming the demography of the business news broadcasting segment and emerging as a preferred choice for corporate India."

Said Vikram Kaushik, managing director and CEO, Tata Sky, "Tata Sky, since its inception, has focused on creating a strong premium brand. In a similar fashion, ET NOW has successfully achieved a niche status as becoming the voice of India Inc by delivering authoritative and accurate developments in real time. Making ET NOW available to our subscribers is one more way of enhancing experience of viewers who look for such insights."

Source:
Campaign India

Related Articles

Just Published

2 days ago

Jabir Merchant and Maharsh Shah join Condé Nast India

Merchant appointed chief digital officer - sales while Shah is creative production - fiction

2 days ago

PR Awards India 2020: Value 360 Communications, ...

Other Gold winners include Adfactors, Amazon Prime Video, Avian WE, Edelman, Kaizzen, On Purpose, Ruder Finn, Sony Pictures Networks and Team Pumpkin

2 days ago

'What was the alternative?': shock at WPP over Nick ...

Companies are becoming 'less forgiving' of mistakes, lawyers say.

2 days ago

Opinion: Laying the foundation for powerful brands

Purpose driven campaigns that we see today backed by will, confidence and insights will harness the true power of brands for years to come, says the author