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Starting Monday, ET NOW is available on Tata Sky, a direct-to-home (DTH) provider. The channel will be available on Tata Sky's channel no. 542. ET NOW will ride on Tata Sky’s network which the company claims is available across 4.5 million households in India.
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Respondents often referred to ads by generic terms like ‘mobile ad’ / ‘clothes ad’, the 10-city study found.
Agencies need to rethink their role. Beyond crafting messages, they should act as conscience keepers to ensure that ‘purpose’ isn’t reduced to a positioning strategy.
This outage, alongside similar incidents at major cloud providers, signals a rising pattern of vulnerabilities and structural degradation.
Srinivasan joins Publicis after seven years at BookMyShow.