Draftfcb Ulka launches new division Aquila Experience

Draftfcb Ulka has introduced Aquila Experience, a division which will provide strategic brand activation and experiential marketing solutions to clients.

“The efficacy of our brand solutions has increased considerably with the addition of our experience marketing division ‘Aquila Experience’. Combining our Digital offering with on ground activation is a very potent marketing program to realize the full potential of our creative ideas,” said Arvind Wable, executive director and chief executive officer, Draftfcb Ulka Delhi.

The division is headed by Puneet Malhotra, general manager. He brings with him an experience of over 12 years in direct marketing, brand activation and events, and is credited for conceptualizing and running  programmes for clients like HP, Bausch & Lomb, Scholastic International, Turner International, DLF Malls, Castrol, and Cummins India.

The team at Aquila Experience has run programmes spanning services in shopper marketing, school programmes, college programmes, roadshows, social media, mall promotions, and events, for brands like Bausch & Lomb, Ambience Malls and Choko La.

“Our experience across these services gives us a clear implementation edge in terms of adaptability and speed. Our focus is to provide our clients creative experiential solutions that are immersed in brand ethos, and bring a distinct experience to the consumers,” said Malhotra.