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What worked:
This is different from the regular Valentine's Day ads. It does not promote mushy romance but conveys that it is okay to choose not to be in a romantic relationship. In a society where young men face the pressure to get into a relationship at a young age, the ad normalises the option of staying single.
GSS (Gender Sensitivity Score): 3.5/5
The ad underscores the intrinsic value of a woman irrespective of her achievements and showcases women who are confident and self-assured. It features a woman boxer, who defies the stereotype of fair is beautiful.
GSS: 3.5/5
What did not work:
The ad uses humour to promote the short SMS option but relies heavily on the stereotype that people who are overweight or obese are less smart.
GSS: 2.5/5
It is a well-known fact that women face many hurdles and challenges in career progression. By featuring a male protagonist, the ad reinforces the stereotype that career progression is important to men.
GSS: 2.5/5
GSS: 3/5
GSS: 3/5
GSS: 3/5
GSS: 2.75/5
GSS: 3/5
GSS:3/5
GSS:2.75/5
GSS: 2.75/5
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