'Fitness is not an option' is an important message conveyed in the ad using humour. I hope more young people pursue fitness as a goal in itself and not just as a requirement for athletes and film heroes.
It’s interesting to see a man quickly make a platter of yummy kebabs for his unannounced guests. The film also shows the young woman in a very non-stereotypical fashion; she’s not being patronising towards the man and neither jumping up to help him.
A huge man known for his strength and ability to vanquish his opponents effortlessly finds new interests and passions. And they are not about riding mean machines or pursuing a competitive sport but the passion to stitch and embroider. It makes the viewer pause and wonder 'why not'?
Once again the ad is targeted at men. Do we think that women do not invest in health insurance for themselves because they believe it is the responsibility of their husbands to provide for them? Insurance companies need to educate and bring more women to invest in their financial security. Medical expenses are one of the most frequent reasons behind sudden impoverishment.