8 months ago| article

Dr AL Sharada, director, Population First, reviews a selection of ads from last week
Feb 04, 2022 04:14:00 AM | Article | Dr AL Sharada Share -
Unacademy and Lupin are very much celebrity-driven and celebrate the concept of a competitive, male-centric world. While it is true that the films do not say that only men and boys are to compete with themselves to excel or break the barriers to achieve their goals, the presentation, the body language, the voiceover denote an aggressive macho image.
The very sleek Yezdi ad while underscoring the contribution of the non-conformists to society once again establishes the vehicle as a macho mean machine.