Terry Savage, executive chairman of the Cannes Lions advertising festival, spoke to Campaign India's deputy editor Bindu Nair Maitra about the festival this year.
LISTEN to Savage on the participation figures this year. That agencies and clients have got to interact is a good thing.
LISTEN to Savage on what's to be expected next year: it's something that'll make the client happy.
LISTEN to Savage on the big sentiment of the year. According to him, Cannes is a place of business activity as well.
LISTEN to Savage on the learnings every agency must take home from Cannes. India needs to analyse its no show in Cyber Lions.
LISTEN to Savage on why spending money for the delegate fee is worth it, and the options available to younger adlanders.
LISTEN to Savage on the new categories introduced this year. Film craft and Promo & Activation are here to stay.
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